Jugjugg Jeeyo’s apologetic feminism aims
Jugjugg Jeeyo’s apologetic feminism aims to cater to both feminists and conservatives. As a consequence, it is neither here nor there and may as well be nowhere. In some ways, the new Hindi film Jugjugg Jeeyo (Live Long and Prosper) reminds me of the recent Malayalam release Jo and Jo. The latter was about a daughter facing discrimination from her mother who dumps household chores on the girl while leaving her son free to lounge around. Jo and Jo was so fearful of antagonising the audience beyond their threshold of tolerance for liberalism, that each time it showed the daughter rightly protesting against an injustice within the family, it also swiftly softened the blow by trivialising her and her concerns. Raj Mehta’s Jugjugg Jeeyo – written by Anurag Singh, Rishhabh Sharrma, Sumit Batheja and Neeraj Udhwani – is more committed to its ideals than Jo and Jo, but it too is at pains to soften the blow of its explicit feminism by balancing out every criticism of a husband’s infidelity and ...